Well here we are wrapping up the weirdest year ever.  Lot of people have sat on the sidelines panicking during this year.  Scared of uncertainty.  Scared of the future.  But not you.  You know this is a chance to get ahead.  You know this is a chance to outwork everyone around you.  You're going...

I WANT TO CHANGE YOUR LIFE Back in 2009, I wanted to build a gym. I began  putting together gym equipment I bought off Craigslist in my garage. This has still been the greatest decision I ever made. This was no doubt definitely a big reason I was successful in strongman, powerlifting, weightlifting,...

  “The advice I like to give young artists, or really anybody who'll listen to me, is not to wait around for inspiration. Inspiration is for amateurs; the rest of us just show up and get to work. If you wait around for the clouds to part and a bolt...

The clean and simple design of a Topographic map has always been a good look. Somewhere organic in shape, similar to that of a wood grain, but for the planet and terrain.  I love looking at maps like this and letting the flood of adventurous ideas run crazy.   Fall...

We wanted to do something different this fall. I wanted to make a big collection of items that I can wear all fall.  While I love the strong messages behind our graphic tees and other designs, we wanted something you could style more for everyday wear.  We did 4 hoodies...

  While we are now officially holding on to the last hot days of summer, fall is rapidly approaching.  While out in the woods yesterday for a rip, started see leaves changing, temps drop a bit, and well hopefully the world will chill the fuck out with Fall coming in....

When we last dropped our BC polo and you guys bought them out quick.  Well here are a few more options that are work friendly.  Maybe you make eye contact with some other bro who also has one, and then you gently nod.  You guys know what's up.  You party....

Our Strong AF bag was a hit.  Thank you. So I went back to the drawing board and decided to give you all what I think is one of my favorite things I have been able to be a part of.   THE NEW FLORAL AF DUFFLE- Same strength and build...

OUTWORK EVERYONE- Dropping 8/6/2020 3pm CST There are so many different barriers we run into everyday.  But breaking down obstacles into things you can control or things you can't is a key for continued progress.  We can't control a ton of shit like, pandemics, layoff, genetics, or setbacks from injury....

  There are a few items I love that we make more than others.  These two are pretty high on that list.  As custom cut and sew items we built both of these products from scratch and continue to refine them to make them better.   7/16/2020 DROP: Our GOAT...